Why Choose Benjamin Moore Paints?
Whether you are re-imagining an interior space or painting the whole exterior, there is a Benjamin Moore paint that fits your project. According to Warren Buffett, who purchased Benjamin Moore in 2000, the company’s prime objective is first-class paint at all times. “Better tomorrow than yesterday.” More than 100 chemists, chemical engineers, technicians and support staff work tirelessly to ensure Benjamin Moore formulations are best-in-class. They produce the highest-quality paints and finishes in the industry and deliver them directly to customers through a nationwide network of knowledgeable, customer-friendly independent retail store operators like Roosters Paint.
Each product is crafted to serve a specific role and deliver specific benefits. In addition, Benjamin Moore is committed to developing products that minimize their impact on the environment. Their Natura® line has zero emissions and no harsh fumes, garnering multiple awards for being “green” while also winning for customer satisfaction.
Featured interior paint products include the Aura® Waterborne Interior Paint with Color Lock®, Regal® Select Premium Interior Paint, ben® Interior Paint, Natura® Interior Paint, and Waterborne Ceiling Paint.
Exterior paint products include Aura® Waterborne Exterior Paint with Color Lock®, Regal® Select High Build Exterior Paint, and ben® 100% Acrylic Exterior Paint. We also carry REVIVE®, a premium paint specially formulated for optimal performance on vinyl siding and trim and available in hundreds of colors.
Our paints are easy to apply with quality coverage that saves time and money, is durable, washable, and scrubbable, and delivers colors that pop.
Paint Color and Stain Color

Custom Color Matching
There are many ways to choose the perfect paint color. Inspiration is all around you, and we have the tools to help you translate that inspiration into your paint color. Use the Personal Color Viewer® on the Benjamin Moore website to upload a photo and explore colors online. In addition, Benjamin Moore’s Color Capture® – a free app for iPhones and Androids – allows us to match any color you bring to our store. It captures colors by taking a picture with your smart phone. Any color on anything works – fabric, a car color, the blue of a piece of pottery, etc. We can instantly match it to one of our 3,500 paint colors. You can even save your favorites for color coordination and comparison. Think of it like “couture” color, without the thousand-dollar price tag.
Color Trends / Colors of The Year
Benjamin Moore color experts, with years of experience in color theory, bring colors together to form collections in masterful ways. Choices range from classics, historical colors, and designer combinations, to various color groups. Start from there or let Roosters Paint experts help you navigate color families and themes to find the right colors for your home.
Calm, composed and effortlessly sophisticated, Benjamin Moore’s Color of the Year 2019, Metropolitan AF-690, exudes glamour, beauty and balance. Metropolitan AF-690 is supported by Color Trends 2019, a coordinating palette of 15 harmonious hues. Benjamin Moore even has a palette of colors chosen to work well with Metropolitan, so you can create a full-color story for your home.
Whether you want bold or mellow, strong or subdued, Roosters Paint can point you to the right paints and colors to make your environment match you and your needs.